Covent Garden Market today is best described as the converging point of art, culture and economy. It harbors various hotels, restaraunts, shops and is a great platform for artists and craftsmen to showcase their talent. Making it one of the most bustling parts of central London. This was the driving force behind America’s popular food chain Shake Shack to set up shop there on 5th July,2013.
What started out as a hot-dog cart in Madison Square Park, New York grew leaps and bounds and has become a rage all around the world. It has won people over, with its refreshingly delectable food and by delivering classic food but in a grand manner, it has even earned itself the title of the ‘sophisticated Mcdonalds,’ by many.
Apart from their range of mouth-watering classics, their personally churned out ice cream, which is used as the base for Shakes and concretes is inimitable. The shake owes its creamy texture to the ice cream base, which is blended in with milk and additional flavours. The Concrete (Ice cream) is frozen and served in cups and cones and the frozen custard of a more concentrated consistency is served with mix-ins. The menu set has adopted local elements in order to appeal to their target audience here in London. Mix-ins, such as the hazelnut brownie used in the union shack concrete or brown sugar biscuit, used in Drury Lane jam and Big Blend concrete is produced at St. JOHN Bakery.
Their custard calendar does not help easing ones decision; the ample choices available could be overwhelming. Though the wait for placing an order gives you enough time to make a decision. If you like visiting the market on a weekday, you can be rest assured that you would not have to wait for more than ten minutes to place your order. Though trying to eat at the Shack on a weekend would require a lot of time and patience, it could take you twenty to thirty minutes at the very least. To avoid long queues a weekday is preferable but if you enjoy an abuzz and vibrant area or have time to spare to eat while hearing a musician sing an acoustic version of ‘let her go,’ or would get excited hearing a persistent synchronized sound of people clapping to street performers. Then I would definitely recommend standing in the long queue and the shakes as well as the concrete ice cream is worth it.
The most popular shakes sold were the red velvet and the chocolate, somehow the obsession with red velvet still continues and it has successfully managed to creep its way here as well. Though I tried the caramel and the peanut butter shake but my personal favourite was the caramel shake, it oozes of caramel. If you are someone who prefers overtly sweet things this one is a no brainer. The peanut butter shake on the other hand is sweet but the slight salty peanut taste and sweet ice cream blend is balanced to perfection. Making the sweetness level just about right.
Once you have placed your order, a device is given to you, which vibrates and at that point you can go collect your order from another station.
The self-service system with the addition, makes the experience quite exciting and is a welcomed change. Both the shakes and the concrete were made from the same base but they were quite different from one another.
I ordered the Big Blend concrete as I was informed its the best, the chocolate and vanilla custard complemented each other and to break the sweetness the brown sugar biscuits worked like a charm. Finishing off with the moist brownies bursting of decadent chocolate. There is nothing better than an appetizing dessert and an appealing environment. Shake Shack offers the same. I would definitely recommend this joint to people who enjoy desserts and are looking to try unconventional forms of it. Even if you are not a dessert person, you would definitely not want to miss this.
Address: 24, Market Building,
Telephone: 0203 5981360
Timings: Monday-Saturday: 11:00 am to 23:00 pm And Sunday: 11:00 am to 22:30 pm
Price Range: ££ : £11-£25
*They have two types of red velvet dog biscuits. So feel free to take your dog out for a meal with you.
Hope you enjoyed reading it 🙂